The campaign for My market Easter Contest has it all. A celebrity, a rabbit, a brand new car and some grocery shopping. This Easter, My market brought a fresh and humorous twist to their seasonal campaign with the help of beloved TV personality Katerina Kainourgiou and a rabbit. The campaign, created by MullenLowe Athens, tells a lighthearted story of coincidence, charm, and unexpected partnerships.
The premise is simple yet imaginative: a rabbit is found hitchhiking in the countryside. As luck would have it, Katerina Kainourgiou happens to drive by—behind the wheel of a brand-new Peugeot 3008 Hybrid Allure, the grand prize of the My market Easter giveaway. But here’s the kicker: they’re headed to the same destination.
Their journey together unfolds through engaging interactions, playful banter, and dynamic visuals, forming a duo that’s both humorous and heartwarming. In follow-up scenes (après pack shots), we see the duo shopping inside a My market store, where Katerina teases the rabbit in a friendly, comical way, enhancing their chemistry and extending the narrative beyond the road trip.