This print and digital ad for World Breast Cancer Awareness Day, reached out to women with a very clear message: ‘Cancer is not something to play with. It is a real threat that concerns us, all’.
The typical doll model of almost every little girl’s childhood, appears with the characteristic scar that women bear after being operated for a cancerous tumor, but still having a smile on her soulless face. A shocking image that surely brings the message across and makes women consider prevention.