Fix beer revives its timeless slogan “who can compare with you?” In the new TV campaign conceived by LOWE Athens and launched on Sunday April 19, acclaimed Greek musicians bridge the gap between past and future on a positive note while granting the brand with a timeless value. In the spot, George Margaritis posits the…
LOWE Athens welcomes Easter and spring through a radio spot created for Marks & Spencer. According to a related statement, “the Marks & Spencer kids collection for Spring-Summer 2015 is here to delight kids and grownups alike: colors and flowers fill kids’ closets, while adults benefit from a 20% discount in children’s clothing, shoes and…
Campaign for Elais-Unilever’s promotions Elais-Unilever unveils promotional Easter offers for its Vitam, Altis, Pummaro, Knorr, Hellman’s and Flora brands. A comprehensive activation communicated above as well as beyond the line, gave consumers the opportunity to re-live the experience of a traditional corner store. The communication for “Elai’s corner store’ was created in partnership with LOWE…
Partnership extension inaugurated through a Facebook contest To inaugurate the extension of its partnership with Sony PlayStation Greece, Lowe Athens launched a Facebook contest which surpassed 24.500 entries. The contest gave 2 contestants the chance to win a collector’s gaming console: the 20th Anniversary Limited Edition PS4. Within only a month, PlayStation’s Facebook page amassed…
Greek firm G.E. Dimitriou SA has appointed Lowe Athens for the design and implementation of its corporate website, www.gedsa.gr. According to a related statement “through a dominant presence in the electric and electronic appliances sector since 1987, the firm has established its dynamic roots in the domestic market by representing big brands with excellent specifications…
Hyundai i30 launches new TV spot showing how “Hyundai’s i30 Limited Edition Multimedia iView System puts in-car technological prowess at your fingertips. LOWE Athens created the spot in which viewers are introduced to the technological benefits of iView’s multimedia system. The spot uses dynamic shots that introduce the system’s capabilities during a ride with a…
LOWE Athens conceived the new campaign for The American College of Greece – PIERCE which is already on air. The campaign highlights the school’s values and innovative educational model. The message is that PIERCE is a school with state-of-the-art facilities that envisions equipping students with strong academic and interpersonal foundations on which to build their…
LOWE Athens handled the sequel of the already successful campaign for the recently launched IVI without sugar. 2 new TV spots already on air are picking up from last year’s launch campaign in which our protagonist George Hadjipavlou, discovered – through many humorous adventures – that some things are just hard to do without the…
METRO AEBE has appointed Lowe Athens to handle all brand communications of its My Market and Metro Cash & Carry brands. Lowe has been tasked with devising a strategic communications framework and creative work as well as implementing corporate and product communications initiatives.
The agency has been appointed to handle all digital communications. LOWE Athens is extending its partnership with Sony PlayStation Greece in the digital space. The agency has been tasked with managing social media, CRM and the integrated online presence of PlayStation, one of the most popular consoles of all times. It’s also worth noting how…
LOWE ATHENS creates for Babylino Sensitive through Magikon productions. In the new TV spot Lowe Athens created for Babylino Sensitive, the work rejoices feelings of sensitivity, through the tender relationship between a mother and her newborn child. In the spot, all of mom’s choices, from baby clothes to the bath sponge ought to be ‘sensitive’,…
LOWE Athens launches the new TV Spot for PlayStation 4 through Topcut Modiano productions. The new spot espouses the benefits of the platform, through action scenes, explosions, football matches and many more, building up anticipation for the future of gaming which just arrived via PlayStation 4. Action montage, music and production were handled through Topcut…
Kotsovolos celebrates this Christmas by offering REAL gifts. This year, Kotsovolos stores turn into the ultimate holiday destination. Following from the success of the “say it again” campaign by Lowe Athens, Kotsovolos uses online memes, a widespread and satiric communication method, which utilizes images, accompanied by an embedded humorous caption in order to create a…
Lowe Athens creates the new radio spot for Marks & Spencer stores which welcome this holiday season with a generous festive offer! The new radio spot for Marks & Spencer features a massive Santa who delivers all items on a 20% discount! The spot is already live.
Lowe Athens has released a TV spot for the launch of the new KIA Sportage Facelift. The new Sportage combines a 7-year warrantee and free service for the first 5 years becoming more irresistible than ever before. The spot features a KIA Sportage, a patrol car and a police chopper in an adventurous pursuit with…
In the new spot created by Lowe Athens for Adoro Per Pasta, the protagonist is…. another commercial spot! Opening up in a kitchen, a woman is cooking while watching Adoro Per Pasta’s previous TV commercial when she decides to enter into a dialogue with the spot’s protagonist, an Italian Chef…all through her TV screen. As…
Lowe Athens unveils new campaign for Adoro Per Pasta dairy cream. The spot opens in a kitchen where a woman is simultaneously cooking and watching Adoro Per Pasta’s previous TV campaign while also entering into a dialogue with the campaign’s protagonist, an Italian chef. Panagiota fools around with “Stupendo”, keen to prove how easy it…
Lowe Athens’ first TV spot for Forthnet, aims to communicate the competitive advantage of Nova 3Play, with the familiar tale of "Sleeping Beauty" taking an unexpected turn. This time, the prince comes to save the princess from boredom, not on a white horse, but with a Nova satellite dish. The campaign, bearing the slogan “When…
Kia, Official Partner of the FIFA World Cup 2014 launched its worldwide campaign, adapted by Lowe Athens, where we see the robotic arm on a Kia production line gradually converting the line to the football field of the biggest football tournament on the planet. The spot featuring the Kia Sportage, a special edition for The…
Pepsico IVI launches IVI “Without”, a new soft drink without added sugar and few calories, which comes in two flavors, lemon and orange. The campaign by Lowe Athens features the comedian G. Hadjipavlou watching his girlfriend do magic tricks. She is punishing him because he ignores her in favor of IVI Without. The launch includes…
With the backdrop of the Greek countryside, FIX is again fighting for freedom, freedom for Weiss. Challenging the ruling class who want this beer to be for the privileged few, FIX frees Weiss and turns it into a "privilege for all" calling it FIX Royale. Fix Weiss, using only Greek wheat, will be thoroughly enjoyed…
In the new video by Lowe Athens for its client, KIA Motors, the KIA Rio Diesel is revealed from the inside out. The spot emphasizes the unique characteristics of the RIO, particularly its active and passive safety features, extremely low fuel consumption (3,6lt / 100km), award-winning design and seven-year factory warranty from KIA.
