As of today Lowe Athens functions under a new brand name MullenLowe Athens, which has adopted the new global business logo of MullenLowe Group. The unique new logo, which features an octopus with boxing gloves marks the new evolution of the Agency’s branding. The new multinational corporation is consists of 4 basic brands MullenLowe, MullenLowe…
MullenLowe Group has unveiled a new corporate logo as part of the rebranding of the IPG network’s regional agencies – an octopus with boxing gloves. The “Challenger Octopus” icon, developed by MullenLowe Brasil, is designed to reflect the group’s “hyperbundled” offering and risk-taking attitude. It follows the merger of the Mullen agencies in the US…
The AIG Campaign from MullenLowe Athens MullenLowe Athens created a new campaign for AIG car insurance titled ‘Find out’. The TV campaign focuses on AIG’s personalized coverage. AIG’s clients are not just defined by their car. Everybody is special and deserves a different price for his/her car’s safety. The TV spot was produced by Filmiki.
MullenLowe ATHENS: The new name of Lowe Athens MullenLowe Athens is the new name of Lowe Athens with a brand new logo. Since the 25th of January the company has a new name due to the new corporation merge of MullenLowe Group, which moved into a general rebranding of all offices. The new logo, the…
The Greek supermarket chain, ‘My Market’, describes a fantastic shopping experience in their new TV campaign! Every shopping trip to ‘My Market’ is a unique experience to a fantastic world, full of freshness, colors, taste, smiles and low prices. ‘My Market’ transforms daily family shopping into a magical experience. The production of this amazing trip…
An Avion TV production Optima’s new spot for Epirus reduced salt feta features a humorous couple who bickers over the husband’s love of feta cheese. The new 40% reduced salt Epirus feta solves their issues and returns them to marital harmony. The spot was created by Lowe Athens, produced by Avion films and directed by…
Elin’s new radio spot for heating petrol is live. The radio spot is based on the insight that over the last few years Greeks have been living at very low indoor temperatures due to the high cost of petrol. Thus, instead of dogs as pets they have polar bears. However, this year the solution comes…
On Wednesday 2/12, James Nass, CEO of Lowe Athens, presented the “Smart DIY campaigns” at the 8th DIY & Home Improvement Conference, that took place with great success in Maroussi Plaza Conference Room. More than 180 industry’s experts attended the conference, while most of the speakers came from various countries such as Greece, Germany, United Kingdom,…
Lowe Athens created the 2015 Christmas campaign for Dixons Kotsovolos. The campaign reminds us that all people feel like kids and that all desires can become gifts at Christmas. All we need to do is to believe on Christmas’ magic!
AIG assigned their collaboration for their 360 communication plan to Lowe Athens after a pitch. Nine advertising agencies took part in the selection process. The new collaboration has just begun and Lowe Athens will soon present their first work for AIG HELLAS.
Lowe Athens creates the Kotsovolos 65th anniversary campaign Lowe Athens created the anniversary campaign for Kotsovolos, which marks Kotsovolos’ 65 years of continuous presence at the world of technology. Produced by Norro Group production company, the TV spot presents a rapidly moving tableau of appliances and electronics spanning 65 years of continuous technological evolution. The…
Lowe Athens created a new TV campaign for ‘Super Diethnes’ notebook of SKAG. Lowe Athens inspired by the brand’s history and a mother’s dreams for her kid’s future, created a TV spot, where a first year’s school-kid is resembled to an unwritten piece ‘Tabula Rasa’ of paper. Kids will be responsible for their own unique…
The latest Facebook contest for Bravo Greek Coffee, is called “Summer Paths” and was created by LOWE Athens. The contest calls on participants to create their ideal summer scenery. Will they capture the wave as it hits the shore or go for the picturesque alley? Will they opt for a single or double coffee together…
MULLEN LOWE GROUP CHALLENGES GLOBAL CREATIVE COMMUNITY TO “CAN YOUR LIONS” TO HELP WITH HUNGER-RELIEF EFFORTS IN EARTHQUAKE-RAVAGED NEPAL Global Creative Agency Network Pledges to Donate the Monetary Replacement Value of Its Cannes Lions Statues to Nepal Earthquake Response Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement…
LOWE Athens creates the latest Facebook contest for Douwe Egberts instant coffee to uncover the real Douwe Egberts devotees through an educational and enjoyable trivia quiz. The contest puts Douwe Egberts enthusiasts to the test to determine how devoted they really are to their favourite cup of instant coffee and enter a draw to win…
FIX Hellas has a rich history filled with tradition and values, building blocks of a classic and inimitable Greek brand with an authentic story about friendship and unique moments. FIX Hellas is not only traditional but symbolizes continuity, a Greek phenomenon that epitomizes notions of togetherness and companionship. Ingrained in the brand’s DNA are values…
LOWE creates “inspiration from the future”, its latest TV spot for the new Hyundai i20. As mentioned in a related announcement “in the latest Hyundai spot, the new i20 car generation draws inspiration from everyday life and caters to our modern desires and needs by offering a wealth of advantages including international design awards, ample…
LOWE Athens recently extended its partnership with Hyundai in the digital space. The agency has been tasked with handling the brand’s social media presence and Online Marketing offering. Currently, Hyundai’s Facebook page counts more than 28.000 followers while its YouTube channel has racked up more than 516.000 views.
Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…
LOWE Athens and Pantelis Papadopoulos S.A extend their partnership. Pantelis Papadopoulos S.A has been appointed as exclusive distributor for Gardena products while LOWE Athens will handle brand communications.
Husqvarna’s TV spot was created by LOWE Athens and is “on air” since April 24. The 23” spot communicates the latest offer by Pantelis Papadopoulos S.A., the official Husqvarna distributor in Greece.
LOWE Athens launches its latest TV campaign for IVI with the protagonists of World Party as brand ambassadors. The spot humorously employs the notorious topic of UK’s weather, claiming that because it arrived (and departed) on a Monday the Brits have already missed the sunny season! The spot promotes IVI’s latest sweepstakes which offer participants…
