My Market

Christmas Campaign

Ahead of the festive season, and My Market’s huge holiday giveway for the “Carts of the Year” our team came together to create a Christmas campaign full of magic, joy, and a surprise soundtrack.

Magic: In a beautifully lit and decorated My Market store that has just closed, a magical aura animates the carts, fills them with products and takes them off into the starry sky in a spectacular fashion.

Joy: The ad’s festive atmosphere continues at a family festive dinner, filled with smiles, gifts and the magical aura that follows our carts.

A-ha: A custom arrangement of A-ha’s well-known and much-loved hit, “Take on Me”, by MUSOU, enhances the magic and creates a truly special final result.

Credits:

Lead agency: MullenLowe Athens Production: STEFI Director: Yiannis Christoforou